Get fit.
Get rewarded.
Make staying active more rewarding, one visit at a time.
A little motivation.
A bigger purpose.
HiiTcentive began with a simple idea: showing up for your health deserves recognition.
Founded in Newcastle upon Tyne and launched in May 2025, HiiTcentive helps people turn gym visits and sports sessions into points, progress and partner rewards.
Get fit.
Keep each other going.
Friends, challenges and leaderboards add a little encouragement and friendly competition to your routine.
More reasons to move.
We bring fitness venues and reward brands together around people who want to stay active.
Let’s build it together.
Whether you’re here for your next reward, manage a fitness venue or represent a brand, there’s a place for you in the HiiTcentive community.